About the radio: This is a 8 tube superheterodyne “all wave” console with pushbutton tuning, built in adjustable loop antenna and a “slide rule” dial. It has the slanted front introduced by Philco in 1938 as a “No Squat, No Stoop, No Squint” feature and is built to receive television sound

Apparently, the manufacturers plan for television was to use your existing radio for the sound and purchase an add on video unit.

Philco began in 1906 as the Philadelphia Storage Battery Company, a maker of batteries and power supplies. In 1927, Philco made its first radios and from there grew to be one of the largest of all radio manufacturers.
Philco was purchased by Ford Motor Company in 1961 and became Philco-Ford. Ford sold Philco to GTE-Sylvania in 1974. Philco eventually became part of Philips Consumer Electronics Corporation known today for their Philips Magnavox line of consumer electronics products.

The World Of 1940

· President: Franklin D. Roosevelt
· Population: 132,122,446
· Unemployment: 14.6%
· Cost of a first class stamp: $0.03

Headlines

· Selective Service Act signed.
· The first Social Security benefit checks.
· The first McDonald's opens in Pasadena, Calif.
· Winston Churchill becomes Britain's Prime Minister.
· Hitler invades Denmark, the Netherlands, Belgium, France, and Luxembourg.

Oscars:

· Outstanding Production: "Rebecca"
· Best Actor: James Stewart, "The Philadelphia Story"
· Best Actress: Ginger Rogers, "Kitty Foyle"

· World Series:   Cincinnati d. Detroit (4 3)

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Historical Data From InfoPlease.com

· "Truth or Consequences" with Ralph Edwards
· 1st $64 Question, "Take It or Leave It"
· 1st starring radio roles for Abbott & Costello
· "Captain Midnight" premiers
· 1st NFL championship on network radio; (Bears beat Redskins 73 0, NFL record high score)

Top 10 Radio Shows in 1940
(Hooper Ratings*)

1. Chase & Sanborn Hour (Edgar Bergen & Charlie McCarthy)
2. Jell-O Program (Jack Benny)
3. The Johnson's Wax program (Fibber McGee & Molly)
4. One Man's Family
5. Lux Radio Theater
6. Pepsodent Show (Bob Hope)
7. Kraft Music Hall (Bing Crosby)
8. Fitch Bandwagon (Tobe Reed)
9. Major Bowes Amateur Hour
10. Kay Kyser's Kollege

(*The Hooper Ratings Service rated radio program popularity from 1936 through 1949)

.The Philips Company Website
The Philco Repair Bench

Other radios pictured in the brochure:
Consoles: 160, 165, 180, 190, 195, 200, 205, 216
Table Models: 115C, 120C,  124C, 125C, 130T, 135T, 140T, 145T, 150T, 155T 
Portables: 74T, 81T, 88T, 504 Phonographs: RP1, RP2, RP3